Digital Arts center - IDEAL Barcelona

IDEAL Barcelona is a center of digital culture that creates a new relationship between art and society

IDEAL is a center of digital culture in the heart of Barcelona, Spain, with a unique technological team in Europe, which experiences immersion from audiovisual projections, augmented reality, virtual reality and holography to create a new relationship between art and society.

IDEAL is a center of digital culture in the heart of Barcelona, Spain, with a unique technological team in Europe, which experiences immersion from audiovisual projections, augmented reality, virtual reality and holography to create a new relationship between art and society.

IDEAL Barcelona aims to research, experiment and create immersive content using XR technologies such as virtual reality, augmented reality, mixed reality, holography, 360º, among other new narrative media.

IDEAL Lab collaborates with several universities in Barcelona (UPC, UPF, BAU, ENTI, ESDI, ELISAVA), startups and artists for the research, learning and production of new immersive audiovisual projects.

IDEAL has a permanent program of artistic residencies housed in the same center. The purpose is to support creators who work with digital formats, with the intention of creating a space for the development of these artistic languages. IDEAL wants to emphasize the importance of positioning itself, in addition to being an exhibition space, as a space for the development of these artistic disciplines.

Digital Arts center - IDEAL Barcelona

IDEAL Barcelona aims to research, experiment and create immersive content using XR technologies such as virtual reality, augmented reality, mixed reality, holography, 360º, among other new narrative media.

IDEAL Lab collaborates with several universities in Barcelona (UPC, UPF, BAU, ENTI, ESDI, ELISAVA), startups and artists for the research, learning and production of new immersive audiovisual projects.

IDEAL has a permanent program of artistic residencies housed in the same center. The purpose is to support creators who work with digital formats, with the intention of creating a space for the development of these artistic languages. IDEAL wants to emphasize the importance of positioning itself, in addition to being an exhibition space, as a space for the development of these artistic disciplines.

Jordi Masso
Video Technical Director

"SMODE is the perfect all-in-one solution for immersive spaces like Ideal Barcelona where handling a lot of video signals at big resolutions is a must. The realtime stuff that you can create in seconds on such a big canvas is crazy!"

Jordi Masso
Video Technical Director

"SMODE is the perfect all-in-one solution for immersive spaces like Ideal Barcelona where handling a lot of video signals at big resolutions is a must. The realtime stuff that you can create in seconds on such a big canvas is crazy!"

Digital Arts center - IDEAL Barcelona

Jordi added: "From a technical point of view, the warp and blend process for the 27 video projectors was super fast and easy and it took only one day and a half for one operator. It also allows us to get live video signals or play Notch blocks so every artist is welcome to do their live shows.

Artistically, we can smoothly mix between our daily expositions and one-purpose exceptional events. In particular, we can do one-day events in which encoding content for the immersive space occurs in the morning and the event is smoothly delivered in the afternoon or evening".

At the heart of IDEAL’s installation, a network of two powerful SMODE media servers deal with:

  • Floor Server: 15 Full-HD video projectors
  • Walls Server: 12 Full-HD video projectors

Thanks to Smode-NET, the servers are always in sync with each other. They can either be controlled from the control room, or from a remote laptop within the immersive space itself.

Digital Arts center - IDEAL Barcelona

Jordi added: "From a technical point of view, the warp and blend process for the 27 video projectors was super fast and easy and it took only one day and a half for one operator. It also allows us to get live video signals or play Notch blocks so every artist is welcome to do their live shows.

Artistically, we can smoothly mix between our daily expositions and one-purpose exceptional events. In particular, we can do one-day events in which encoding content for the immersive space occurs in the morning and the event is smoothly delivered in the afternoon or evening".

At the heart of IDEAL’s installation, a network of two powerful SMODE media servers deal with:

  • Floor Server: 15 Full-HD video projectors
  • Walls Server: 12 Full-HD video projectors

Thanks to Smode-NET, the servers are always in sync with each other. They can either be controlled from the control room, or from a remote laptop within the immersive space itself.

Digital Arts center - IDEAL Barcelona
Digital Arts center - IDEAL Barcelona

Credits:

  • CEO: Jordi Sellas
  • COO: Raül Pedroche
  • Technical director: Xavi Pàmies
  • Video technical director: Jordi Massó
  • Content manager: Rosa Monge
  • Content developer: Cristina Castellanos
  • Cg artist: Marcel Bagó
  • Project manager: Aina Cortina
  • Technical assistant: Santiago Rosell, Josep Juez
  • SMODE Encoder: Marcel Bagó, Helena Córdoba, Rosa Monge, Jordi Massó

Credits:

  • CEO: Jordi Sellas
  • COO: Raül Pedroche
  • Technical director: Xavi Pàmies
  • Video technical director: Jordi Massó
  • Content manager: Rosa Monge
  • Content developer: Cristina Castellanos
  • Cg artist: Marcel Bagó
  • Project manager: Aina Cortina
  • Technical assistant: Santiago Rosell, Josep Juez
  • SMODE Encoder: Marcel Bagó, Helena Córdoba, Rosa Monge, Jordi Massó