Paris (France), 10th October 2022 – Smode Tech, the company behind the powerful real-time compositing and media server platform SMODE, has solidified its recent growth in the Asian market by opening an office in Japan.
Paris (France), 10th October 2022 – Smode Tech, the company behind the powerful real-time compositing and media server platform SMODE, has solidified its recent growth in the Asian market by opening an office in Japan.
Through a new company, Smode Japan Co. Ltd, led by CEO Jamie Goodenough, Smode Tech hopes to capitalise on increased interest among Japanese media, events and virtual production companies in SMODE, an all-in-one solution making real-time compositing available at a competitive price point.
Since launching earlier this year, Smode Japan has helped its clients open two new green-screen studios, as well as one large-scale xR studio. In addition, the company also recently helped ecommerce giant Rakuten successfully organise a live-streaming AR content project. SMODE, in combination with a green screen, is also being used on a bi-monthly TV broadcast for the upcoming football World Cup.
Looking beyond Japan, Smode is supporting Japanese companies to expand their business to other Asian countries. It is also working with a new partner in Korea, Digital Hurb, to grow the xR (extended reality) market, allowing clients to blend together virtual and physical worlds in live production environments.
Through a new company, Smode Japan Co. Ltd, led by CEO Jamie Goodenough, Smode Tech hopes to capitalise on increased interest among Japanese media, events and virtual production companies in SMODE, an all-in-one solution making real-time compositing available at a competitive price point.
Since launching earlier this year, Smode Japan has helped its clients open two new green-screen studios, as well as one large-scale xR studio. In addition, the company also recently helped ecommerce giant Rakuten successfully organise a live-streaming AR content project. SMODE, in combination with a green screen, is also being used on a bi-monthly TV broadcast for the upcoming football World Cup.
Looking beyond Japan, Smode is supporting Japanese companies to expand their business to other Asian countries. It is also working with a new partner in Korea, Digital Hurb, to grow the xR (extended reality) market, allowing clients to blend together virtual and physical worlds in live production environments.
“Having been active in Japan for a number of years through Jamie’s independent representation, we are thrilled to officially launch the dedicated Smode Japan Co. Ltd office” comments Francis Maes, CEO of Smode Tech. “Japan has always been at the forefront of the adoption of immersive and creative technologies, so it is a perfect fit for our real-time compositing platform which is pushing the boundaries of what is possible in an AV or broadcast environment. We can’t wait to work with the talented visual arts community in Japan to help bring their grand designs to life.”
Joining Jamie – whose company Headfull has been a SMODE partner since 2019 – at Smode Japan is Nagano-based Yasutomo Tsukihara, who has been appointed head of training and support.
“Having been active in Japan for a number of years through Jamie’s independent representation, we are thrilled to officially launch the dedicated Smode Japan Co. Ltd office” comments Francis Maes, CEO of Smode Tech. “Japan has always been at the forefront of the adoption of immersive and creative technologies, so it is a perfect fit for our real-time compositing platform which is pushing the boundaries of what is possible in an AV or broadcast environment. We can’t wait to work with the talented visual arts community in Japan to help bring their grand designs to life.”
Joining Jamie – whose company Headfull has been a SMODE partner since 2019 – at Smode Japan is Nagano-based Yasutomo Tsukihara, who has been appointed head of training and support.
Initially, Smode Japan will focus on targeted key customers and work closely with them to develop more use cases, which will encourage further adoption of the SMODE workflow in the Japanese market, adds Maes.
“Japan is a challenging market that is risk averse and typically works with established and trusted methods and workflows,” he explains. “SMODE offers a new creative way of working, blending the traditionally separate disciplines of creation and operation. We are conscious of the need to build trust methodically through successful real-world use cases. One that reputation is in place, we plan to grow and expand faster.”
In support of this aim, Smode Japan will partner with its clients to demo SMODE at upcoming trade shows, including Inter BEE in Tokyo (16–18 November 2022). To book a meeting at Inter BEE, or for more information about Smode Japan, email [email protected].
Initially, Smode Japan will focus on targeted key customers and work closely with them to develop more use cases, which will encourage further adoption of the SMODE workflow in the Japanese market, adds Maes.
“Japan is a challenging market that is risk averse and typically works with established and trusted methods and workflows,” he explains. “SMODE offers a new creative way of working, blending the traditionally separate disciplines of creation and operation. We are conscious of the need to build trust methodically through successful real-world use cases. One that reputation is in place, we plan to grow and expand faster.”
In support of this aim, Smode Japan will partner with its clients to demo SMODE at upcoming trade shows, including Inter BEE in Tokyo (16–18 November 2022). To book a meeting at Inter BEE, or for more information about Smode Japan, email [email protected].
