SS21 Campaign - Coperni

Coperni chooses xR technology for its latest campaign

After taking the fashion elite to the top of the Montparnasse Tower for its SS21 fashion show last September, Coperni is renewing the altitude experience. For its latest campaign, the Parisian fashion house unveils a video created using extended reality technology (xR), blending Virtual Reality, Augmented Reality and Mixed Reality.

A video that pushes the laws of nature when two models embrace, literally lying in the void of a city caught between day and night.

After taking the fashion elite to the top of the Montparnasse Tower for its SS21 fashion show last September, Coperni is renewing the altitude experience. For its latest campaign, the Parisian fashion house unveils a video created using extended reality technology (xR), blending Virtual Reality, Augmented Reality and Mixed Reality.

A video that pushes the laws of nature when two models embrace, literally lying in the void of a city caught between day and night.

Models immersed into the metaverse 

The campaign, which is bound to give you an adrenaline boost, was directed by We Are From LA (known for producing immersive music videos for Pharrell Williams and Dua Lipa.) 

The brand used Unreal Engine to create the animated world in which the models are immersed.

Models immersed into the metaverse 

The campaign, which is bound to give you an adrenaline boost, was directed by We Are From LA (known for producing immersive music videos for Pharrell Williams and Dua Lipa.) 

The brand used Unreal Engine to create the animated world in which the models are immersed.

SS21 Campaign - Coperni

Final color adjustments in real-time

3D Content was created in EPIC Unreal 3D engine and was broadcasted to the two LED walls and the LED floor going through SMODE for final image compositing.

SMODE made it possible to perform all final color adjustments in real-time directly on the shooting site.

SS21 Campaign - Coperni

Final color adjustments in real-time

3D Content was created in EPIC Unreal 3D engine and was broadcasted to the two LED walls and the LED floor going through SMODE for final image compositing.

SMODE made it possible to perform all final color adjustments in real-time directly on the shooting site.

SS21 Campaign - Coperni

“We work on the final image almost live: what we shoot is what we broadcast. With mixed reality, we go beyond the physical constraint of screens. It’s absolute freedom: one can imagine any 3D environment!”

 

SS21 Campaign - Coperni

“We work on the final image almost live: what we shoot is what we broadcast. With mixed reality, we go beyond the physical constraint of screens. It’s absolute freedom: one can imagine any 3D environment!”

 

Credits